Ubud is around 45 minutes drive from the international  Ngurah Rai Bali. Ubud is picturesque township and visitors have been attracted by its charm and beauty for decades.
The Ubud of today is far from undiscovered. Hotels are plentiful; home stays and Indonesian guesthouses (losmen) are easily available to the foreign tourist. Ubud is popular in part today because it is the best place in Bali to break out of the tourist mode and get off the beaten path.

Ubud is attractive to tourists for a variety of reasons. On a relatively small island with a horde of attractions, Ubud is centrally located; many tourists simply base their entire stay in the city and travel to other destinations from Ubud. Accommodations in Ubud are also somewhat more reasonably priced than in the beach towns of Bali. But atmosphere is perhaps the major attractions. One writer sums it up this way: Kuta is madness, Sanur is sterile, and Nusa Dua is culturally isolated; Ubud is the place to go.